COURSES
Fall 2021
Qualitative Research and Data Analysis (Mount Holyoke College)
Race in the Marketplace (Mount Holyoke College)
Selected Past Courses
Consumer Culture: Race in the Marketplace (Mount Holyoke College)
Marketing & Society (Mount Holyoke College)
Black Cultural Production and Consumption (Mount Holyoke College)
Art and Society (Mount Holyoke College)
Foodies: Taste and Culture in a Global Society (Mount Holyoke College)
Introduction to Qualitative Research and Data Analysis (Mount Holyoke College)
Class in the Black Community (Mount Holyoke College)
Race in America: Immigration and Inequality in the United States (Mount Holyoke College)
Introduction to Sociology (Mount Holyoke College)
Selected Past Independent Studies
Market Intermediaries and Artistic Evaluation: I (Independent Study, Mount Holyoke College)
The Market for Art by Contemporary African Artists: Artist Histories (Independent Study, Mount Holyoke College)
Fashion, Business, and Society (Independent Study, Mount Holyoke College)
Social Entrepreneurship at Mount Holyoke College (Independent Study, Mount Holyoke College)
African Immigrants and Assimilation in the United States (Independent Study, Mount Holyoke College)
SOCI-316-01: The Business of Culture: Marketing and Selling Symbolic Goods
This course investigates the creative economy through a sociological lens. Through case studies of various creative industries, as well as examination of the creative sector as a whole, we will examine how the cultural economy influences, and is influenced by, social phenomena. We will explore issues such as how value is produced in the field of fashion modeling, how music and other creative industries drive urban economies, how local crafts enter global markets, and how e-commerce influences the publishing industry.
* Students at the Five Colleges are eligible to enroll in courses (Mount Holyoke College, Amherst College, Smith College, Hampshire College, and the University of Massachusetts, Amherst).